Privacy & website analytics

We use website analytics to understand how people find OREST Express, which services interest them, and whether our marketing brings inquiries. Our website analytics runs on our own hosting and starts only when you allow it. Google Ads measurement is a separate choice and starts only when you allow analytics & Ads.

What analytics records

• Visit times, page paths, referral website and available referral path, campaign tags (UTM), and supported advertising click identifiers when included in the link.
• Pages and sections viewed, contact and outbound links clicked, forms started, and forms accepted by the website’s mail handler.
• Measured active time, scroll depth, device category, browser, operating system, language, time zone, and screen and browser window dimensions.
• Approximate country, region and city using a database stored on our hosting. The full IP address is used transiently for this local lookup; analytics stores only a truncated IPv4 /24 or IPv6 /48 network.
• A random browser identifier and session identifier to estimate unique and returning visits. These identifiers do not tell us your name.

Analytics does not record passwords, text typed into forms, session video, precise GPS location, or unrelated browsing history. Arbitrary URL query strings and referral query strings are removed. The marketing dashboard uses approved Google accounts and is intended for our authorized team.

Cookies and browser storage

First-party oe_consent and oe_ads_consent cookies remember your analytics and Google Ads choices for 180 days. The oe_ads_consent_sync local storage entry synchronizes Ads preferences across open tabs. When you allow analytics, local storage entries oe_visitor_v1 and oe_session_v1 hold random identifiers. A visit expires after 30 minutes without activity. Declining or withdrawing analytics clears those identifiers and stops future collection. Your browser’s Global Privacy Control or Do Not Track setting also disables collection.

Previously collected visit records expire automatically after 180 days. Withdrawing consent stops future collection; it does not automatically remove past records. If you need help with a privacy request, contact info@orestexpress.com.

Google Ads measurement

If you choose “Allow analytics & Ads”, we load Google’s tag (AW-18443206417) to measure advertising performance. Google may receive your page URL, referring page, browser/device information, IP address and advertising click identifiers, and use advertising measurement cookies such as _gcl_au. This is separate from our locally hosted analytics and its retention policy. When configured, an accepted form can send its conversion type and a random submission identifier to Google for advertising measurement. We do not send form contents to this tag or enable personalized advertising through this installation.

Select “Analytics only” or “Decline all” in the preferences to turn Google Ads measurement off. On an already tagged page, withdrawing consent reloads the page to stop the Google script and clears accessible first-party _gcl_ cookies. We honor Global Privacy Control and Do Not Track. Google handles previously received data under its privacy policy; see also how Google uses information from partner sites.

Contact forms and applications

Information you deliberately submit through a contact or driver application form is sent to our office or HR and stored in a private lead workspace so our approved team can respond and track progress. This operational processing is independent of optional analytics consent. Contact details, inquiry details, driver experience, and follow-up notes are kept for 12 months by default, with administrator-configurable retention. Driver applications are also added to our internal HR system as a recruiting candidate (name, phone, email and driving experience) so HR can call you back and track hiring steps. Driver violation narratives are sent to HR by email and are not stored in either system. To confirm a driver application, our HR line texts a one-time code to the US mobile number you enter; the text is kept in our HR message log with the code hidden, and replies to it reach HR. Message and data rates may apply. Form contents are not stored in the visitor analytics database. The analytics record may indicate that a form was accepted by the mail handler, associated with the visit’s source and campaign. Acceptance does not guarantee delivery to an inbox.

Hosting and external links

Hostinger hosts the website and may process operational access and security logs separately from this analytics feature. If you follow a link to another website, that website’s privacy practices apply. We do not send visitor IP addresses to an external geolocation API. Approximate location data comes from DB-IP and can be inaccurate, particularly for VPNs and mobile networks.

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